Marketing

Email Marketing Specialist

Coimbatore, Tamil Nadu
Work Type: Full Time

Kovai.co, the fastest growing SaaS organization is a premier enterprise software company offering multiple products at scale both in the enterprise arena and in the B2B SaaS space.

We are a technology partner of choice for many of the world’s leading enterprises to manage and monitor their Microsoft BizTalk and Azure Serverless environments.

We always stand out from the crowd with our product team consisting of thinkers and innovators who are re-defining the way robust Enterprise Software and SaaS products are built. Headquartered in London, U.K, and with a development centre in Coimbatore, India, our engineers have niche skills and in-depth domain knowledge.

Trusted by over 1,000+ business around the world.

Key Products:

  • BizTalk360
  • Serverless360
  • Atomic Scope
  • Document360
  • Cerebrata

Kovai.co Awards & Recognitions:

  • Kovai.co wins the title “Bootstrap Champ” at The Economic Times Startup Awards 2021.
  • Winner of Bootstrapped SaaS start-up of the year by SaaS BOOMi.
  • NASSCOM Recognizes Document360 at Emerge 50 Awards 2021.

We wish to be known for our values of integrity, teamwork and excellence. As we grow, we ensure that our culture remains at the heart of Kovai.co.

We are constantly on the lookout for smart people who are passionate about building great products, designing great experiences, building scalable platforms, and making customers happy. If you’re looking to make an impact, Kovai.co is the place for you. If this describes you, feel free to have a look at our openings in our career page and apply to be a part of the $30 million journey!


What you’ll do on the job

  • Produce and execute all Email campaigns, including building communication from templates, HTML, asset coordination, QA, and scheduling.
  • Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
  • Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
  • Manage and execute email marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.
  • Use customer data such as web behavior to drive the message and content personalization.
  • Devise and execute A/B tests, manage calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift.
  • Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices.
  • Mitigate email frequency between program touchpoints to minimize database churn. This includes marketing campaigns, triggered emails, promotional emails, and transactional emails.
  • Perform render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for the majority of the subscriber base.
  • Provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.
  • Regularly identify trends and campaign management strategies from other leading global brands to glean insights on best practices and new innovative ideas for email marketing tactics, including audits of how we can acquire, nurture and retain these customers.
  • Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.

You'll meet our requirements

  • 3+ years direct experience in email marketing campaigns
  • Usage of email marketing tools like Drip, Autopilot, Marketo and others

Perks:

  • Collaborative and fun team.
  • Flat organizational structure.
  • Rewards and recognition.
  • Health care benefits.
  • Upskill allowance.
  • Located at the heart of the city with world-class infrastructure.

If this excites you, apply for this opportunity, and the team would love to get on a call with you to discuss it further.

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