Marketing

Senior Paid Campaign Specialist

Coimbatore, Tamil Nadu
Work Type: Full Time
Kovai.co is a catalyst, sparking a revolution in the world of enterprise software and B2B SaaS, we are a technology powerhouse delivering best-in-class enterprise software and game-changing SaaS solutions across industries.

At Kovai.co, we're rewriting the B2B landscape by empowering over 2,500 businesses worldwide with our award-winning SaaS solutions.

Our Products:
  • Biztalk360
  • Turbo360
  • Document360

“UK headquarters. Indian innovation. Global impact.”

Our journey has been nothing short of remarkable, having witnessed exponential growth and profitability right from our inception.
We are on track towards $30 million in annual revenue – and we're just getting started.

Kovai.co is fueled by a tribe of thoughtful helpers, obsessed with empowering customers, uplifting colleagues, and igniting our own journeys.

Redefining tech is our game. Are you in? Join Kovai.co – where passion meets purpose.

 Opportunity : Senior Paid Campaign Specialist 


What you’ll do on the job:

  • Create paid ad campaigns on Search Engine Marketing channels such as Google Ad words Search, Display, Remarketing etc, Programmatic Ads, Yahoo Ads
  • Create paid Social Media Ad Campaigns on Facebook, Instagram, LinkedIn, Twitter and also Mobile Network Ads
  • Create effective Ad Copy for all SEM and social channels
  • Effectively use Google Analytics and Google Console and optimize the campaigns and improve the PPC / CPA
  • Create performance reports of each ad campaign created on different channels and then optimize the spends and performance
  • Plan and execute various digital campaigns to maximize reach and recall
  • Email Marketing executive is responsible for planning, developing, implementing and maintaining the overall company s email marketing strategy
  • Hands on experience to handle display campaigns and native ads campaigns
  • Agency experience and candidate who has handled large amount campaigns preferred


You'll meet our requirements:

  • Develop and manage digital marketing campaigns
  • In-depth experience with Google, Facebook, LinkedIn, Instagram and Twitter advertising products
  • A strong track record in measured consumer campaigns
  • Familiarity with planning, implementing and analyzing online marketing campaigns across various digital marketing channels
  • Create and execute email-based marketing campaigns
  • Proven track record of delivering tangible results within their respective functions
  • Knowledge of online marketing and good understanding of major marketing channels
  • Proficiency with AdWords Editor, Google Analytics and Adobe Omniture
  • Design and implement direct email marketing campaign
  • Analyze email campaign and suggest improvements



If this excites you, apply for this opportunity, and the team would love to get on a call with you to discuss further.


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