Marketing

Digital Marketing Manager

Coimbatore, Tamil Nadu   |   Full Time

About Kovai.co :

Kovai.co, the fastest growing SaaS organization is a premier enterprise software company offering multiple products at scale both in the enterprise arena and in the B2B SaaS space.

We are a technology partner of choice for many of the world’s leading enterprises to manage and monitor their Microsoft BizTalk and Azure Serverless environments.

We always stand out from the crowd with our product team consisting of thinkers and innovators who are re-defining the way robust Enterprise Software and SaaS products are built. Headquartered in London, U.K and with a development center in Coimbatore, India, our engineers have niche skills and in-depth domain knowledge.

Trusted by over 1,000+ business around the world.

Key Products:

  • BizTalk360
  • Serverless360
  • Atomic Scope
  • Document360

As a feather in our cap, we have made our first ever acquisition of Cerebrata, a privately-held SaaS product company. We believe this is the beginning. (https://www.kovai.co/blog/coimbatore-saas-company-kovaico-acquires-cerebrata)

We wish to be known for our values of integrity, teamwork and excellence. As we grow, we ensure that our culture remains at the heart of Kovai.co.

We are constantly on the lookout for smart people who are passionate about building great products, designing great experiences, building scalable platforms, and making customers happy. If you’re looking to make an impact, Kovai.co is the place for you. If this describes you, feel free to have a look at our openings in our career page and apply to be a part of the $10 million journey!


What you’ll do on the job

  • Develop Digital Marketing strategies to build a lasting digital connection with consumers enabling the full end to end user purchase experience and retention.
  • Driving traffic to website to generate leads and tracking conversions, and key KPIs
  • Plan and monitor the ongoing company presence on social media (LinkedIn, Twitter, Facebook, etc)
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Launch optimized online adverts through Google AdWords to increase company and brand awareness and conversion
  • Develop paid social media campaigns to target relevant audiences and drive traffic to our websites.
  • Evaluate and develop a long term SEO strategy (keyword, image optimization, etc)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update website
  • Collaborate with designers to improve user experience
  • Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends, etc.)
  • Acquire insight in online marketing trends and keep strategies up-to-date


You'll meet our requirements

  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
  • Proven experience as a Digital Marketing Executive or similar role in a Software Product company
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2B social media campaigns, Google Adwords, email campaigns and SEO/SEM
  • Up to date on latest trends and working knowledge of ad serving tools
  • Strong analytical skills and data-driven thinking and knowledge of web analytics tools (e.g. Google Analytics, SEMRush, etc.)
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills
  • Knowledge on paid campaigns across Quora, Capterra.


Perks:

  • Collaborative and fun team.
  • Flat organizational structure.
  • Rewards and recognition.
  • Health care benefits.
  • Upskill allowance.
  • Located at the heart of the city with world class infrastructure.


If this excites you, apply for this opportunity, and the team would love to get on a call with you to discuss further.

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