Kovai.co is a global B2B SaaS product company building enterprise software from India for businesses worldwide. Over the years, we’ve grown rapidly and profitably, and today we’re on track towards $30 million in annual revenue - with an even bigger journey ahead.

Trusted by customers across 100+ countries, including Fortune 500 enterprises and fast-scaling startups, we build products that solve complex, mission-critical problems at scale.

At the heart of Kovai.co is a tribe of thoughtful helpers - people passionate about empowering customers, uplifting colleagues, and continuously growing in our own journeys.

What we build:

• BizTalk360 : Our first product, built to help enterprises simplify and manage complex integration environments with confidence - trusted by Microsoft, Mercedes-Benz, Pfizer, Vodafone, BBC, and NBCUniversal.
• Turbo360 : Our fast-growing Azure Cloud Management and FinOps platform, helping enterprises gain visibility, optimize cloud costs, and run smarter, more efficient cloud operations at scale.
• Document360 : Our flagship AI-powered knowledge management platform, helping teams create, manage, and deliver exceptional documentation experiences - trusted by companies like Puma, HP, VMware, McDonald’s, and Virgin Group.

Three products > One culture of innovation, ownership, and customer obsession.

How we work:

We believe great work happens when talented people are trusted, empowered, and supported to do their best. At Kovai.co, our teams are collaborative, ownership-driven, and deeply invested in craftsmanship, continuous learning, and open communication - creating an environment where people grow together, contribute meaningfully, and build strong relationships alongside impactful outcomes.

At Kovai.co, AI isn’t just a capability - it’s our superpower. We embrace AI-first thinking to help our teams work smarter, solve problems creatively, and create greater impact for our customers and each other.

Opportunity: Senior Growth Marketer - Paid Campaign

We're looking for a Senior Growth Marketer -Paid Campaign with 5+ years of experience in Search ads (LinkedIn Ads & Meta Ads) and Conversion Rate Optimization (CRO) to manage and optimize digital advertising campaigns. You'll focus on campaign management, CRO strategies, and data analysis to optimize ad spend for maximum ROI and improve website conversion rates.

What you'll do on the job:

• Plan, create, manage, and optimize paid campaigns across LinkedIn Ads and Meta Ads to generate high-quality leads and pipeline.
• Own key growth metrics including Cost per Lead (CPL), Sales Qualified Leads (SQLs), and Pipeline Contribution.
• Execute demand generation campaigns targeting Mid-Market and Enterprise SaaS companies.
• Implement Conversion Rate Optimization (CRO) strategies, conduct A/B testing, and improve website and landing page conversion rates.
• Track, analyze, and report campaign performance, providing actionable insights and recommendations.
• Manage and allocate marketing budgets effectively to maximize return on ad spend (ROAS) and overall marketing ROI.
• Work closely with Marketing, Sales, and Product teams to align campaign strategies with business goals and revenue targets.
• Stay up to date with platform updates, industry trends, and best practices in paid acquisition and growth marketing.

What You'll Bring:

• 5+ years of hands-on experience managing LinkedIn Ads and Meta Ads campaigns.
• Strong experience in Conversion Rate Optimization (CRO) and A/B testing.
• Proven track record of improving CPL, generating SQLs, and contributing to pipeline growth.
• Hands-on experience tracking and analyzing campaign performance using GA4.
• Strong understanding of lead generation funnels, attribution, and performance marketing metrics.
• Proven ability to manage and optimize marketing budgets effectively.
• Strong analytical, reporting, and presentation skills using Microsoft Office 365.

Equal Opportunities:

We are committed to building an inclusive workplace where everyone feels valued, respected, and empowered to grow. We celebrate diverse perspectives and believe that great talent thrives in an environment built on fairness, belonging, and equal opportunity for all.