Kovai.co is a catalyst, sparking a revolution in the world of enterprise software and B2B SaaS, we are a technology powerhouse delivering best-in-class enterprise software and game-changing SaaS solutions across industries.

At Kovai.co, we're rewriting the B2B landscape by empowering over 2,500 businesses worldwide with our award-winning SaaS solutions.

Our Products:

• Biztalk360
• Turbo360
• Document360

UK headquarters. Indian innovation. Global impact.

Our journey has been nothing short of remarkable, having witnessed exponential growth and profitability right from our inception. We are on track towards $30 million in annual revenue – and we're just getting started.

Kovai.co is fueled by a tribe of thoughtful helpers, obsessed with empowering customers, uplifting colleagues, and igniting our own journeys.

Redefining tech is our game. Are you in? Join Kovai.co – where passion meets purpose.

Position : Senior Product Marketer

What you'll do on the job:

• Product messaging and positioning – Develop compelling product messaging that differentiates Kovai.co products and services in the market.
• Enabling Sales – Equip sales and marketing teams with impactful product communication, collateral, and enablement tools.
• Market, customer and competitor analysis – Conduct market and customer research, analyse competitor offerings, and develop strong product positioning strategies.
• Demand generation – Drive awareness and organic demand through strategic marketing programs and campaigns.
• Content development – Create engaging product and solution content across multiple platforms and channels.
• Evangelism – Act as a company spokesperson and thought leader for Kovai.co products and solutions.
• Product releases – Partner with product teams to understand the roadmap, lead go-to-market initiatives, and drive feature adoption.

Who'll be a good fit:

• 4+ years of B2B software marketing experience – SaaS experience preferred.
• Proven experience in developing marketing strategies including customer research, competitive analysis, positioning, messaging, and pricing.
• Experience driving GTM programs such as webinars, trade shows, social media, and content marketing for global markets.
• Familiarity with AI-powered marketing tools and Generative AI platforms to improve content creation, market research, campaign effectiveness, and go-to-market execution.
• Excellent English communication, presentation, and storytelling skills with strong attention to detail.
• Strong collaboration skills with cross-functional teams across product, sales, marketing, operations, and leadership.
• Self-driven and organized team player capable of balancing hands-on execution with long-term strategic planning.
• Data-driven mindset with the ability to derive insights and present meaningful recommendations to stakeholders.
• Experience creating effective sales enablement tools, training materials, and marketing collateral.

Equal Opportunities:

Kovai.co is committed to building a workforce that reflects the richness of our society. We believe in fostering a culture of belonging and respect for all. Kovai.co stands firmly against discrimination, ensuring equal opportunity for everyone to build a successful career.