Kovai.co is a global B2B SaaS product company building enterprise software from India for businesses worldwide. Over the years, we’ve grown rapidly and profitably, and today we’re on track towards $30 million in annual revenue - with an even bigger journey ahead.

Trusted by customers across 100+ countries, including Fortune 500 enterprises and fast-scaling startups, we build products that solve complex, mission-critical problems at scale.

At the heart of Kovai.co is a tribe of thoughtful helpers - people passionate about empowering customers, uplifting colleagues, and continuously growing in our own journeys.

What we build:

• BizTalk360 : Our first product, built to help enterprises simplify and manage complex integration environments with confidence - trusted by Microsoft, Mercedes-Benz, Pfizer, Vodafone, BBC, and NBCUniversal.
• Turbo360 : Our fast-growing Azure Cloud Management and FinOps platform, helping enterprises gain visibility, optimize cloud costs, and run smarter, more efficient cloud operations at scale.
• Document360 : Our flagship AI-powered knowledge management platform, helping teams create, manage, and deliver exceptional documentation experiences - trusted by companies like Puma, HP, VMware, McDonald’s, and Virgin Group.

Three products > One culture of innovation, ownership, and customer obsession.

How we work:

We believe great work happens when talented people are trusted, empowered, and supported to do their best. At Kovai.co, our teams are collaborative, ownership-driven, and deeply invested in craftsmanship, continuous learning, and open communication - creating an environment where people grow together, contribute meaningfully, and build strong relationships alongside impactful outcomes.

At Kovai.co, AI isn’t just a capability - it’s our superpower. We embrace AI-first thinking to help our teams work smarter, solve problems creatively, and create greater impact for our customers and each other.

Position : Senior Product Marketer

What you'll do on the job:

• Product messaging and positioning – Develop compelling product messaging that differentiates Kovai.co products and services in the market.
• Enabling Sales – Equip sales and marketing teams with impactful product communication, collateral, and enablement tools.
• Market, customer and competitor analysis – Conduct market and customer research, analyse competitor offerings, and develop strong product positioning strategies.
• Demand generation – Drive awareness and organic demand through strategic marketing programs and campaigns.
• Content development – Create engaging product and solution content across multiple platforms and channels.
• Evangelism – Act as a company spokesperson and thought leader for Kovai.co products and solutions.
• Product releases – Partner with product teams to understand the roadmap, lead go-to-market initiatives, and drive feature adoption.

Who'll be a good fit:

• 4+ years of B2B software marketing experience – SaaS experience preferred.
• Proven experience in developing marketing strategies including customer research, competitive analysis, positioning, messaging, and pricing.
• Experience driving GTM programs such as webinars, trade shows, social media, and content marketing for global markets.
• Familiarity with AI-powered marketing tools and Generative AI platforms to improve content creation, market research, campaign effectiveness, and go-to-market execution.
• Excellent English communication, presentation, and storytelling skills with strong attention to detail.
• Strong collaboration skills with cross-functional teams across product, sales, marketing, operations, and leadership.
• Self-driven and organized team player capable of balancing hands-on execution with long-term strategic planning.
• Data-driven mindset with the ability to derive insights and present meaningful recommendations to stakeholders.
• Experience creating effective sales enablement tools, training materials, and marketing collateral.

Equal Opportunities:

We are committed to building an inclusive workplace where everyone feels valued, respected, and empowered to grow. We celebrate diverse perspectives and believe that great talent thrives in an environment built on fairness, belonging, and equal opportunity for all.