Kovai.co is a global B2B SaaS product company building enterprise software from India for businesses worldwide. Over the years, we’ve grown rapidly and profitably, and today we’re on track towards $30 million in annual revenue - with an even bigger journey ahead.

Trusted by customers across 100+ countries, including Fortune 500 enterprises and fast-scaling startups, we build products that solve complex, mission-critical problems at scale.

At the heart of Kovai.co is a tribe of thoughtful helpers - people passionate about empowering customers, uplifting colleagues, and continuously growing in our own journeys.

What we build:

• BizTalk360 : Our first product, built to help enterprises simplify and manage complex integration environments with confidence - trusted by Microsoft, Mercedes-Benz, Pfizer, Vodafone, BBC, and NBCUniversal.
• Turbo360 : Our fast-growing Azure Cloud Management and FinOps platform, helping enterprises gain visibility, optimize cloud costs, and run smarter, more efficient cloud operations at scale.
• Document360 : Our flagship AI-powered knowledge management platform, helping teams create, manage, and deliver exceptional documentation experiences - trusted by companies like Puma, HP, VMware, McDonald’s, and Virgin Group.

Three products > One culture of innovation, ownership, and customer obsession.

How we work:

We believe great work happens when talented people are trusted, empowered, and supported to do their best. At Kovai.co, our teams are collaborative, ownership-driven, and deeply invested in craftsmanship, continuous learning, and open communication - creating an environment where people grow together, contribute meaningfully, and build strong relationships alongside impactful outcomes.

At Kovai.co, AI isn’t just a capability - it’s our superpower. We embrace AI-first thinking to help our teams work smarter, solve problems creatively, and create greater impact for our customers and each other.

What’s the job: Marketing Manager

We’re looking for a Marketing Manager with 10+ years of experience to drive demand generation, organic growth, and brand positioning for Document360. This role is ideal for someone who thrives in a product-led SaaS environment and can blend content, SEO, lifecycle marketing, and analytics to create a measurable impact across the customer journey.

Key Responsibilities

• Develop and execute a holistic digital marketing strategy focused on organic growth, inbound demand, and product-led acquisition.
• Own and scale SEO as a primary growth engine, including keyword strategy, technical SEO, content optimization, and authority building.
• Lead content marketing initiatives such as blogs, guides, case studies, and landing pages aligned with user intent and product value.
• Drive website performance improvements, optimizing user journeys, conversion paths, and on-site engagement.
• Plan and execute lifecycle marketing campaigns, including email nurturing, onboarding flows, and retention programs.
• Manage and grow Document360’s presence across key social platforms focusing on B2B engagement and thought leadership.
• Collaborate with product and sales teams to align messaging, positioning, and go-to-market strategies.
• Build and optimize conversion funnels from awareness to activation, leveraging experimentation and A/B testing.
• Analyze marketing performance using tools like GA4, Search Console, and SEO platforms; translate insights into actionable improvements.
• Contribute to brand positioning and narrative, ensuring consistency across all touchpoints.
• Identify and implement AI-driven tools and workflows to enhance content creation, SEO performance, and campaign efficiency.

Requirements

• Proven experience in a B2B SaaS marketing role.
• Strong expertise in SEO, content strategy, and inbound marketing.
• Solid understanding of the full customer lifecycle: acquisition, activation, retention, and expansion.
• Hands-on experience with analytics tools such as GA4, Search Console, and SEO platforms like SEMrush or Ahrefs.
• Experience in email marketing, lifecycle campaigns, and marketing automation.
• Ability to translate data into insights and actionable strategies.
• Strong communication skills with the ability to work cross-functionally.
• Comfortable operating in a fast-paced, experiment-driven environment.

What Success Looks Like

• Consistent growth in organic traffic, signups, and product adoption.
• Improved conversion rates across key funnels.
• High-performing content that drives measurable business outcomes.
• Strong alignment between marketing, product, and sales teams.
• Scalable and efficient marketing systems powered by data and experimentation.

Equal Opportunities:

We are committed to building an inclusive workplace where everyone feels valued, respected, and empowered to grow. We celebrate diverse perspectives and believe that great talent thrives in an environment built on fairness, belonging, and equal opportunity for all.